Bruce is recognized by the press and the coffee industry internationally as the voice of the specialty coffee industry. He has been interviewed by, or quoted in: the New York Times, the Wall Street Journal, Time Magazine, Newsweek, 60 Minutes, Kiplinger’s, Starbucks Annual Report, Forbes, the Economist, Harvard Management Update, Crain’s Business Review, the Seattle Times, the Oregonian, the Washington Post, Business Week and Entrepreneur.
The Specialty Coffee Association of America [SCAA] named Bruce Milletto one of its 20 “Coffee Luminaries,” and he appeared in Gourmet Retailer’s 25th anniversary issue on the list of the 25 individuals who helped shape the specialty coffee industry.